As the complexity of applications and software frameworks increases, cybersecurity becomes more challenging. The potential attack surface keeps expanding while each product has its own peculiarities and requirements leading to tailor-made solutions per case. These are the primary reasons which render security solutions expensive, highly complex and with significant deployment delay. This technical survey intends to reveal the pillars of today's cybersecurity market, as well as identify emerging trends, key players and functional aspects. Such an insight will allow all interested parties to optimize the design process of a contemporary and future-proof cybersecurity framework for end-to-end protection.